Branding & design that's built from deep in your bones, not someone else’s .

For the deeply human brands, founders & organisations who want to outlive the trends, let design to be the window to their (playfully unhinged) soul, and connect with audiences for the long-haul.

LET'S WORK TOGETHER

Logos

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Print & Packaging

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Brand Design + Strategy

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Illustration

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Visual Identity

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Creative Direction

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Retainers

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Gifs!

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Logos ✺ Print & Packaging ✺ Brand Design + Strategy ✺ Illustration ✺ Visual Identity ✺ Creative Direction ✺ Retainers ✺ Gifs! ✺

Joanna Fallon Studio FEA composite postcard

Female Entrepreneur Association

Visual identity, illustration and digital marketing assets needing fast turnarounds across multiple campaigns for a multi-million dollar generating company providing resources, tools and community for female entrepreneurs.

Case Study: coming soon

Crystal Sound Sanctum

Creating a desirable visual identity for a newly established Crystal Tones® reseller and sound healing business, that strikes the right balance between luxury and witchery.

Service: Logo Design

Bandana Monkey Bar

An Izakaya-style bar designed to end the maki monopoly on Japanese sharing plates, with a friendly, accessible and unpretentious identity.

Service: Logo Design

"Working with Joanna has been incredible..."

Her designs and illustrations are amazing, she really goes above and beyond with what she creates and it’s had a big impact for us - especially on our ads (her illustrations really get people’s attention!)
Not only that, she’s just amazing to have on the team - she’s fun to work with and she always contributes the best ideas.

CARRIE GREEN
CEO, Female Entrepreneur Association & bestselling author of She Means Business
“She has an intuitive ability to put your vision into meaningful marketing…"

Joanna has been my go-to designer for over 10 years, helping me to develop and maintain the identity and visual style for my businesses.
She has an intuitive ability to put your vision into meaningful marketing, capture the personality of a brand, and promote that in clear, captivating visuals.
KATE LEWIS
Co-Founder, Crystal Sound Sanctum
“She's managed to bring to life a vision that's been in my head for ages…”

I absolutely loved teaming up with Joanna, and I love the designs she’s created for me. She's managed to bring to life a vision that's been in my head for ages, and so it feels like a massive win to finally see it out in the world.
Joanna's creative flair and her calming approach made the whole process a genuine pleasure. I've already recommended her to a few business owners, and I'll continue to do so because she's truly fabulous!
EMMA SCHOFIELD
Founder, LeaderX
"She's made a huge difference by giving me visual language that's on brand and beautifully clear..."

Joanna was the very first person I thought of and wanted for specialist illustrations for my book. I was inventing terminology and coming up with new ways of conceptualising apparel design, and I knew that visual communication would be at least as impactful as my words.
Joanna took every single doodle, sketch, and scrawled annotation and turned them into pieces of art in their own right. If my words don't land, her artwork will.
I cannot recommend her highly enough and already have another project in mind!

NATALIE WARNER
Knitwear Designer & Teacher
"She has a special way of getting information out of your brain and creating a vision..."

Working with Joanna was fun and exciting, she has a special way of getting information out of your brain in a magic way and creating a vision - you didn’t even know existed but also feels so right.
She supported my business and our charity with some amazing logos and branding that felt so aligned, until I met Joanna I didn’t even understand how important branding was and the story behind it. So I learnt a lot and will always be beyond grateful for her support & creativity in growing these special brands!

Lucy Thompson
Tattoo Artist & Founder, NiP charity, Lucy Thompson Areola Academy
“She’s conscientious, mega creative and always lovely to work with…”

I’ve known Joanna for years. She’s done some incredible work for my company across a range of social graphics, content and blog tutorials.
She’s conscientious, mega creative and always lovely to work with.
TOM ROSS
CEO, Design Cuts
“The depth of this creativity honestly blew me away…”

Joanna was an absolute delight to work with. Her design skills are amazing and I was so impressed with her attention to detail when creating my brand logo. She incorporated everything I wanted but went so much deeper, creating something that was more like a work of art with a story and meaning behind it.
The depth of this creativity honestly blew me away and the end result was not just a logo but a meaningful symbol that accurately reflected everything that my work and purpose is about. And one that I am super proud of!”
KIRSTY KAMARAUSKAS
Business Success Coach, MindMuse

If my opening pitch to be your brand designer was to say “I hate branding”, would I totally lose you?

If you’re still curious enough to be reading this, I think that’s a good sign. Let me introduce myself - hi, I’m Joanna 👋, a design nerd whose ears pick up if I hear anyone mention “kerning”, “cats” or “[insert obscure 1970s heavy-psych band name here]”.

We’re in a world where everyone’s talking about being a ‘personal brand’, ‘owning a brand’ or being ‘on brand’. I want that to feel less like the commodification and/or over-curation of your personality, and more like the visual language of your values. Because it’s the latter part that I love to get stuck into.

When we work together, we go for authenticity over surface-level polish. Something that still looks professional in a way that shows conviction in what you’re building, but also tells your story and lets people into your personality. My approach is less about trying to fabricate something new, and more about fully expressing what’s already there deep in your bones.

Because when your branding feels real to you, it removes the ‘ick’. It lets you show up clearly, confidently and connects to your audience in a way that feels tribal, not transactional.

Let's work together